Brand identity is what sets dental practices apart. An established brand image reinforces a patient’s trust in dentists, alleviates skepticism of visiting your office, and encourages engagement. Consistent designs create awareness, loyalty, and improve patient retention.
Embrace what your practice stands for and communicate effectively with your audience via bespoke branding and design services.
Build an authentic connection with your patients by highlighting shared values. Drive traffic and increase revenue by capitalizing on brand recognition.
Patients are more likely to interact with brands that have a unique and consistent brand image. Branding provides you an opportunity to connect with the local community, gain their trust, introduce new services with ease, and encourage positive patient action.
94% of patients say that the aesthetics of the design influences their first impression of a brand. Use this opportunity to engage patients. Showcase your brand story with seamlessly integrated design elements.
With consistent imagery, your core brand message and values are consistently communicated to your target audience, which aids brand recognition. When your website, stationery, brochures, posters, merchandise all follow the same visual style guide, they make for instantly recognizable promotional content.
“Less is more” is the golden rule for landing pages. Customized and optimized landing pages that are targeted and tested for a particular audience segment can boost conversion rates by 300%.
Print media is an effective offline marketing medium for targeting a local audience. Physical ads evoke stronger emotions and have a higher recall value. A whopping 82% of people trust print ads, higher than any other form or medium of traditional advertising.
Creative and consistent designs leave a lasting impression on your audience.
Our design team conducts detailed research about your practice goals, audience expectation, and everything in between to develop a design that influences your patients’ decisions and perceptions! Our trend-driven creatives make a solid first impression on patients and retain their attention.
Research provides insight into your target audience’s behavior patterns, content preferences, and more. It’s about understanding your competitors’ strategies, strengths, and weaknesses. Combining this with marketing, design, and technology trends helps us chart a clear plan to establish your brand in the marketplace.
A brand is an intangible asset but it is what connects your practice to your patients. A brand strategy involves understanding your history, mission, values, and how we can make your practice thrive by taking it in the right form to the right audience.
Data is what shapes up marketing campaigns. We create an audience personas based on data, behavioral patterns, sentiments, demographics details and so on. It is essentially a representation of a member of the target audience. A marketing strategy that caters to this audience persona will help develop a patient first approach.
Attractive and accurate visual representation of the brand gives it a strong recall value. We develop an aesthetically pleasing visual style which serves as an extension of your brand. A style guide, taking into consideration different design aspects like color, typography, imagery, etc, is built in order to maintain consistency across platforms.
A concept is the core idea that drives your dental practice marketing campaigns. It is a crisp, short statement that serves as a window into your brand story, service quality, values you stand for and your intent for serving the community. It is something your audience can recognize and relate to without a lot of explanation.
We craft unique, attractive, and trend-savvy designs that provide value to your audience while introducing your brand story, USPs, ethics, and values to them. Consistency is maintained across digital and traditional media to improve brand tone and recognition.
A/B testing helps us to get advanced insights into the effectiveness of design elements on target audience conversion. Different aspects like performance of landing pages, images, call to action, web layouts, navigation and others are tested to observe and optimize elements which incite audience action.
A continuous feedback loop through all stages of development leads to refined implementation of all design elements. Insights gained from the testing phase help optimize the design process. Elements which generate better engagement are incorporated for a cost efficient and successful dental branding and design campaign.
We market your dental practice through different mediums to drive in both web and foot traffic to your clinic. With a synergy of traditional and new age advertising campaigns like social media, paid ads, direct mailers, trade shows, and local events, we take your brand to the target audience.
