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Content marketing

Elevate your brand, scale your practice and connect with your patients.

Professional dental content translates to successful branding and more new patients. SEO optimized content marketing for dentists generates 300% more leads than paid advertising.

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Content marketing for dentists generates 300% more leads than paid advertising.

Improve patient acquisition and retention rates by using different content types like articles, videos, and infographics to educate and provide value to your target audience.

Dental content Marketing

Content marketing for dentists helps dental practices to triple new patients rate.

Surveys show over 75% of adults in the US harbor some amount of fear over visiting a dentist for the lack of unfamiliarity with the process. Develop and deliver targeted content to patients to gain their trust, Enhance audience engagement on social media, and boost your dental search engine optimization. As a content marketing agency, we make sure your content ranks on search engines with smart content marketing.

  • Dental Blog Post / Article
  • Infographics
  • E-Book & Online guides
  • Dental Video Marketing
  • Slideshare
  • Digital PR

Our Content Marketing process


We examine and understand your practice, competitors, target audience, and content requirements and interests.


Our content marketing experts come up with ideas that align with your practice goals and deliver value to your audience.

Copywriting + Design

Our dental content writers create genuine and engaging text content, which is brought alive with visually appealing elements by our design team.


We analyze and optimize dental content based on shareability potential and different analytical tools employed to maximize campaign performance.

Launch + Promotion

The finalized content distributes and is promoted to the intended audience organically and via digital PR and paid media.

Measurement + Iteration

We measure and analyze engagement-oriented KPIs to gain critical insights into campaign performance and plan for future content.

Dental Marketing FAQ

Content marketing is a vital component of dental digital marketing. Dentists can create content in various formats. A dental website is one way of disseminating information to patients. Creating blogs around topics relevant to the target audience, and making videos, ebooks, infographics, and graphics are other popular ways to create content. Dentists typically focus on educating and engaging patients when creating content. It is best to hire a dental digital marketing company and a dental website company for content creation and cutting-edge websites as they keep up with all the online marketing trends and consistently produce high-value content.

Investing in paid Google ads for dentists is the best way to advertise your dental practice. Paid ads can be run on search engines and social media platforms. By bidding on keywords relevant to your dental practice, you can ensure your ads appear in front of potential patients when they conduct online searches. Reaching your potential patients right when they need you through dental ads is a sure-shot way to attract conversions. Get in touch with our agency specializing in PPC marketing for dentists to advertise your dental practice with good returns on investment.

Creating a content marketing plan is the first step to achieving success online. There are 8 steps to creating a content marketing plan which are as follows:


  1. Establish your goals and KPIs
  2. Define your target audience
  3. Audit your existing content
  4. Research competitors
  5. Conduct topic and keyword research
  6. Devise a strategy
  7. Plan resources
  8. Create a content calendar
  9. Publish your content
  10. Monitor and refine


Devising a strategy and executing it flawlessly requires marketing skills and technical expertise. Get professional assistance from our dental marketing agency to create a robust content strategy for your dental practice.

Content marketing for dental practices involves creating content for an array of platforms like social media and search engines, among others. Here are a few best practices to do dental content marketing:


  1. Find out your niche area for example cosmetic dentistry or orthodontics dentistry
  2. Understand what interests your potential patients
  3. Shortlist a few popular content formats and channels to promote your dental practice
  4. Post original photos and videos
  5. Demonstrate your expertise and competence with well-written blogs

This is just a basic overview of dental content marketing. Content marketing is best handled by a professional agency like ours as we better understand the nuances of dental online marketing.