SEO Questionnaire

Your Practice Information
- - Your First Name*
- - Your Last Name*
- Phone Number*
- Your Email*
- Your Roll in The Practice*
- Practice Name*
- Current Practice Website, if any*
- Point person for this project name*
- The email address of the pointed person*
- Phone number of the contact person*
- How long have you been in business?*
- How many employees do you have?*
- How many locations do you have?
- What does your practice do? (Please list each service and/or all products you offer)*
- What is your main USP? (Unique Selling Point)*
- What’s your practice’s vision? (Example: Open new locations, Grow my practice*
Name your 3 main competitors?
- 1.
- 2.*
- 3.

Target audience
- What is your primary audience category?
- What is your primary audience category?*
  - Companies
  - Patients
  - Companies & Patients
- Targeted Patients
- Your target location
- My SEO plan will target patients who are:*
- Targeted Companies:
- Your Target location
- Your Target Industry
- Your Target Company Revenue Size (for B2B, B2B2C)*
- Your Target Company Size*
- Why should your customers choose you?
- Why should your customers choose you?
  - I offer excellent service
  - I have the best products on the market
  - I have the best prices on the market
- What problems do you solve for your customers?*
- What differentiates you from your competitors? (why do patients choose you instead of your competitors?)*

Website
- What is your web address or URL?
- What is your web address or URL?*
- Do you have a plan to redesign the website?
- Do you have a plan to redesign the website?*
  - Yes
  - No
- Are there “copies” of your site that may live elsewhere on the web?
- Are there “copies” of your site that may live elsewhere on the web?*
  - Yes
  - No
- Who currently makes updates to your site?
- Who currently makes updates to your site?
- What platform is your website built on?
- What platform is your website built on?
  - WordPress
  - Joomla
  - Wix
  - SquareSpace
- Others
- OThers
- Do you have a blog? If so, what’s the web address and who is in charge of it?
- Do you own any other domains or sub domains? If so, please provide the URL below.

Digital Marketing & Analytics
- What type of analytics tracking do you have installed on your website?
- What type of analytics tracking do you have installed on your website?
  - Google Analytics
  - Bing Analytics
  - Facebook Pixel
  - Heat maps
- Others
- Others
- Do you currently perform any paid online advertising campaign? (Google Ads, Facebook Ads, and so on)
- Do you currently perform any paid online advertising campaign? (Google Ads, Facebook Ads, and so on)
  - Yes
  - No
- Does any advertising tracking code is already implemented on your current site?
- Does any advertising tracking code is already implemented on your current site?
  - Yes
  - No
- Please list all social media channels you currently use for your marketing or promotion.
- Facebook
- Your Facebook Profile link
- Linkedin
- Your LinkedIn Profile link
- Instagram
- Your Instagram Profile link
- Pinterest
- Your Pinterest Profile link
- Twitter
- Your Twitter Profile link
- Google
- Your Google My Business link
- Have you ever published any paper or article? If so, please provide the name of the publication and link to it.
- Publication’s name
- Link to the content
- Publication’s name
- Link to the content

Online reputation & Review Management
- Do you currently manage your online reputation?
- Do you currently manage your online reputation?
  - Yes
  - No
- - Google reviews
  - Yelp reviews
  - Facebook recommendations
  - Zoc Doc Reviews
  - Healthgrades
- Other sites
- Does any advertising tracking code is already implemented on your current site?
- Does any advertising tracking code is already implemented on your current site?
  - Yes
  - No
- How is your reviews generation Goal?
- Google Review
- Current Review#
- Goal
- Healthgrades Rating
- Current Review#
- Goal
- Facebook Recommendation
- Current Review#
- Goal
- Zoc Doc Rating
- Current Review#
- Goal
- Yelp Rating
- Current Review#
- Goal
- Other Review site
- Current Review#
- Goal

Driving organic traffic to your practice starts from here.