The modern dental industry has become extremely competitive. Hence, it has become imperative for dental practices to try out innovative techniques to increase foot traffic to their office and gain an edge over competitors. Optimizing your website for search engines can work wonders in bringing new patients to your door.
A reliable dental SEO company can help you optimize your website for various search engines like Google, Yahoo!, and Bing to augment your overall visibility in the digital domain. This will allow you to unlock SEO’s potential to drive traffic to your dental website in large numbers.
However, to make full use of SEO’s infinite traffic-generating potential for your website, you need to track, monitor, and analyze its progress consistently with the help of periodic reports. This article shall discuss what these reports are and how they aid your SEO process.
Traditionally, dentists depended on patient referrals, mailers, and insurance companies to gain more patients. But with the increasingly competitive and digitally connected world, these techniques are not even close to being enough for dentistry to attract patients. Without search engine optimization, almost no one will find your website while searching for dental care online, thereby making SEO for dentists extremely crucial.
With proper dental SEO management, you can attract more website traffic, enjoy more qualified leads, create greater credibility and authority for your practice, and ultimately find more patients knocking on your doors. Also, your competitors would be using SEO techniques to be on the first page of the search result and attract patients, and hence you must do the same to keep pace with them.
75% of people do not scroll past the first page of search results. This one statistic single-handedly shows how important local SEO and ranking on SERP’s first page is for local businesses like dental practices.
Related Article: Why Hire an SEO Company Specialized in Dental SEO
SEO isn’t a one-time thing; it is a continuous process. And just like it is for any long-term strategy, you need regular reports to track its progress.
SEO reports are a set of analytics used to understand and analyze dental SEO’s impact on your practice. You can also think of them as ‘evidence’ of the work done for you by your dental SEO company. These reports are crucial as they provide advanced insights and statistics about your SEO campaign performance.
These insights can identify areas of strength and make necessary course corrections if need be. Let’s learn a little bit more about this.
Some SEO reports demonstrate the amount of traffic coming into your website from each keyword you have targeted. From these reports, you can identify the keywords that aren’t bringing the traffic volume that you expected. This can be helpful with your PPC campaign’s keyword strategy. You can then analyze why you cannot hit your goals and what you can do to change that.
SEO reports are also crucial for content marketing for SEO. They help you understand what type of content your audience is liking and what it doesn’t. How? With the help of reports that track social media sharing, likes, and views. This knowledge will help you curate content that brings more engagement and make optimum use of your budget allocation for marketing the content.
Ultimately, SEO reporting helps you:
An experienced dental marketing company would ideally consistently monitor your online footprint and try out well-defined techniques to increase the visibility of your brand online to enjoy superior conversion rates. These companies provide detailed SEO reports to their clients about their digital marketing campaign’s progress to ascertain its effectiveness. They even formulate key reports and audits priors to start with the SEO progress to evaluate the best approach and steps to enhance your website’s exposure and visibility while driving more virtual traffic.
For the sake of clarity and to give you a better understanding of the purpose of these reports, we have divided them into three categories based on the stage of SEO implementation.
Suppose your dental marketing company is doing its job correctly. In that case, ideally, your organic search traffic chart’s line should steadily increase from left to right, indicating that more visitors are clicking onto your website.
The following set of figures shall be made available by a dental SEO management company alongside the top 5 keywords:
The keyword positions and SERP results fluctuate daily, and hence the SEO reports of each quarter can considerably differ from the next one. The most experienced and reliable dental SEO services providers, such as Dental Marketo, strive to keep their clients up-to-date about their digital marketing campaign’s progress by providing them informative and comprehensive reports.
These reports highlight the transparency of their services and allow you to understand whether your SEO investment is reaping any benefits or not. They can even break down the details of these reports so that you can easily understand their contents.
You may also assess your current SEO company performance by answering a few questions on our SEO Company Evaluation Platform.
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