Are you struggling to attract more new dental patients every month?
Well, you’re not alone! Many dental practices face the same challenge to thrive in the highly competitive landscape of the dental industry. The only way to overcome this challenge lies in a well-defined and smartly planned digital marketing strategy that attracts the right prospective patients through branding, online dental advertising, social media marketing, email marketing, and of course, dental SEO.
People search 5.8 billion times on Google every day to find information, product, and services. To connect with this digitally native generation, you must have an integrated digital marketing strategy to communicate with them at various touchpoints. Focusing on just one or two digital marketing activities would not give you the full range of benefits that an integrated strategy can.
For instance, email marketing is great to build a base of loyal patients, and social media marketing too can do the same, but they will not get you in front of active in-market patients as PPC can. Similarly, PPC can’t give you organic traffic, which is way more affordable than paid traffic. Dental SEO is what will get you that.
Another point to note is that patients are tech-savvy these days, and they expect the same from any business they interact with. The integration of technology and various patient-friendly tools, such as online scheduling, are significant differentiators between practices. It enhances the patient experience, which is one of the main factors of SEO ranking.
A first page Dental SEO ranking gives you excellent online visibility, which translates into a continuous stream of high-quality organic traffic. With an optimized website, you can convert most of this traffic into patients. This allows you to build and maintain a solid base of patients while keeping a lower acquisition cost.
Dental SEO is unarguably one of the most effective tactics for driving traffic to your dental website and office. With proper SEO strategy, you can attract potential patients to your website when they are already in need of dental services and search for reliable local dentists.
For example, if a potential patient searches for a “dentist near me,” then your dental practice is unlikely to show up on the first page of search results and earn a qualified lead. Unless you have done local SEO for your dentistry and targeted and targeted the location-based keywords.
The following advantages of dental SEO would highlight its importance even better:
SEO helps attract visitors who are actively searching for the type of services offered by you. These are the website traffic that you have a good chance of converting into patients. With SEO, you can place your practice right in front of them and drive them to your website. Driving organic traffic is also more affordable than paid traffic. You can check how patient appointments increase with right SEO strategies.
With a proper dental SEO strategy in place, your website would stand a chance to have higher rankings and appear among the first few organic search results. This is extremely important because 75% of users will only view the first page on Google’s SERPs, and 60% of all the clicks go to the top 3 links. So if your practice is nowhere on the first page, you lose the opportunity of getting a new patient.
Patients are more likely to trust the brands appearing in the top SERPs than otherwise. Greater trust translates to greater credibility, both among your patients and peers.
With the help of an established dental SEO company and a smart dental SEO strategy, you can create, publish and market high-quality, informative content regularly; the search engine algorithms view you as a trustworthy source, reflecting in your rankings. And when visitors find the information they are looking for on your website, they instantly place trust in your brand.
SEO for dentists connects you to your target audience, searching for dental practices online using specific keywords. A good dental marketing company helps you rank high for these keywords and take your website to in-market patients. And because they are ready to make an appointment, they get converted into patients easier.
While an excellent dental SEO strategy that improves your search engine ranking is vital for attracting potential patients to your practice, you would need to push the envelope a bit more to survive and thrive in the highly competitive environment.
You must support your dental SEO efforts with other digital marketing tactics to maximize your online visibility, build brand reputation, and enjoy a steady stream of patients at your practice.
While keyword research and getting backlinks are essential for driving traffic to a dental website, making content marketing an indispensable element of your website’s SEO strategy is vital. Content is the king of digital marketing for a reason!.
A dental marketing company will carry out extensive keyword research to identify the phrases and terms that people in your practice vicinity may use while searching for dental care-related services on the web. Then the agency incorporates those keywords in your website content. Doing so will increase local SEO traffic and your chance of being found by users looking for services that you offer.
Here are different types of content that can be used to support your practice’s SEO efforts:
As you deliver quality content that caters to your target audience’s needs, it will attract the right traffic to your site; also, the Goggle algorithm will rank your website higher on SERP.
Even though social media cannot influence your search engine ranking directly, it can considerably impact the factors that affect these rankings. Social media displays your brand persona and establishes a personal connection between you and your potential patients.
Quality, trend-driven social media content will create a buzz about your practice. And if the audience likes your content, they will most likely share it with their friends and family on social media. This increases the visibility of your content and social media profiles. More importantly, if a lot of people share your content, then they’d likely put a link to it. And links are massive for search engine rankings!
Similarly, social media ratings impact your overall online reputation management, And a good reputation has a positive impact on your search engine rankings. In short, positive social media ratings will help you climb up the local SEO ranking!
Besides, a strong social media presence transforms your dental practice into an industry leader. You go from following trends to setting them!
A dental digital marketing agency can help you effectively leverage this tool to broaden your horizon and attract maximum patients. According to a study, about 41% of people use social media to select their health care providers today. Hence, you must take advantage of this trend by creating an impressive social media presence, especially on popular platforms like Facebook, Twitter, Instagram, and LinkedIn. These platforms also provide details about your practice, demonstrate your authority, and answer patient questions.
While SEO strategies focus on delivering long-term results, PPC provides immediate results and fast-track new patient success. Dental SEO companies with expertise in dental PPC can impeccably integrate these tactics to develop a dynamic short- and long-term dental marketing strategy.
If your practice is located in a low-competition area and has modest new patient goals, then entirely investing in dental SEO can suffice for you. However, if you want to attract many patients in a short period, it shall be essential to add dental PPC to your digital marketing strategy and use SEO and PPC to support each other. By doing so, you can:
Email marketing can be quite useful in enabling you to connect with current and potential patients while providing helpful information that shows them that you care about them. A Dental digital marketing agency uses both of these methods together to accelerate marketing efforts.
Share blog posts and articles featured on your websites with your email list and a clear call-to-action (CTA) to increase patient retention and drive targeted traffic to your site. You can also use email marketing to ask people on your mailing list to leave a review for your practice. As the number of dental reviews is among the vital ranking factors in local SEO, doing so can be considerably beneficial for supporting your SEO efforts.
SEO and Online Reputation Management go hand in hand, as there is some overlap between these digital marketing techniques. Almost every user’s first online search about a dental brand lands on Google.
Google has explicitly stated that the number of reviews and rating of those reviews and consistent listings impacts your local SEO ranking. Hence, the user must see positive search results first up.
88% of people trust online reviews as much as personal recommendations.
Search engine optimization and local SEO strategies can work wonders in increasing new patient appointments as it enhances your dental practice’s traffic credibility, reaches, and visibility on the web. However, while Dental SEO is among the most crucial tools that can help you promote your practice, use it alongside a host of other digital marketing techniques to deliver the best possible results.
Using SEO and other dental marketing methods like PPC advertising, email marketing, content marketing, online reputation, and social media marketing will broaden your scope and maximize your opportunities.
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